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Strategic Marketing Group is a small marketing consulting firm located in South Lake Tahoe. We have lots of experience working with the tourism, recreation, and hospitality industries, providing solutions for their competitive world. Here's how we can help you. If you're looking to register for the SMG Tourism, Technology + Marketing Workshop you've come to the right place.
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The SMG Marketing Blog Notes from the tourism, recreation & hospitality industries
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January 18, 2012
When Tourism Ads Create Unintended Results
Oh North Dakota Tourism—are you pure genius or did your weak will create a new wave in ad-making? The point of quality print ads and ad campaigns make suggestions, and…
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January 6, 2012
2012 Tourism Outlook Reveals The Good, The Bad & The Ugly
Strategic Marketing Group Releases 5th annual Tourism Outlook Whitepaper South Lake Tahoe, CA – While many look to the New Year as a celebration, the Strategic Marketing Group (SMG) sees…
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Our Services Here's what we can do for you
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Market Strategy & Planning
Need help with your marketing strategy? Let SMG help. We assess macro and micro environments, the competitive marketplace, strengths and weaknesses, and sustainable opportunities to help you create competitive advantage and effectively guide long-term efforts. Find out more →
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Strategic Visioning and Planning
SMG’s strategic visioning services help your organization identify important long term strategies to ensure competitiveness. Find out more →
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Interactive Marketing Services
The SMG interactive strategic planning process assesses macro and micro environments, the competitive marketplace, strengths and weaknesses, and sustainable opportunities. From this analysis, SMG outlines strategic options and specific marketing tactics, ranging from interactive and video to more traditional programs, to help you create competitive advantage and effectively guide long-term efforts. Find out more →
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Tourism Business Improvement Districts (TBID)
SMG identifies the potential challenges, opportunities and Return on Investment (ROI) a community may achieve with a TBID. This comprehensive service is designed to take your tourism community from the basic concept of a TBID to determining the projected ROI your community might realize from the increased tourism dollars a TBID is designed to generate. Find out more →