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Strategic Marketing Group is a small marketing consulting firm located in South Lake Tahoe. We have lots of experience working with the tourism, recreation, and hospitality industries, providing solutions for their competitive world. Here's how we can help you. If you're looking to register for the SMG Tourism, Technology + Marketing Workshop you've come to the right place.
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The SMG Marketing Blog Notes from the tourism, recreation & hospitality industries
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May 10, 2012
SMG Tourism, Technology + Marketing Workshop to be held on November 8th – Save the Date!
We’re pleased to confirm that the 2012 Tourism, Technology + Marketing Workshop will be held on Thursday, November 8, 2012 at Embassy Suites Resort in South Lake Tahoe, CA. This…
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May 8, 2012
After Amgen – Did it Work?
The 2012 Amgen Tour of California begins this weekend. As one of the largest and best recognized international cycling races in the U.S., Amgen attracts world-class professional cyclists to the…
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Our Services Here's what we can do for you
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Market Strategy & Planning
Need help with your marketing strategy? Let SMG help. We assess macro and micro environments, the competitive marketplace, strengths and weaknesses, and sustainable opportunities to help you create competitive advantage and effectively guide long-term efforts. Find out more →
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Strategic Visioning and Planning
SMG’s strategic visioning services help your organization identify important long term strategies to ensure competitiveness. Find out more →
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Interactive Marketing Services
The SMG interactive strategic planning process assesses macro and micro environments, the competitive marketplace, strengths and weaknesses, and sustainable opportunities. From this analysis, SMG outlines strategic options and specific marketing tactics, ranging from interactive and video to more traditional programs, to help you create competitive advantage and effectively guide long-term efforts. Find out more →
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Tourism Business Improvement Districts (TBID)
SMG identifies the potential challenges, opportunities and Return on Investment (ROI) a community may achieve with a TBID. This comprehensive service is designed to take your tourism community from the basic concept of a TBID to determining the projected ROI your community might realize from the increased tourism dollars a TBID is designed to generate. Find out more →