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We are a South Lake Tahoe, CA boutique marketing consulting firm that that provides a range of marketing and strategic planning services for the tourism, recreation, and hospitality industries.

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SMG President presenting on travel marketing measurement at ESTO conference

One of the biggest challenges for destination marketing organizations (DMOs) is the issue of measurement. The most significant problem is how to go beyond individual program measurements, like the number of opens per email newsletter, to assess a DMO’s overall effectiveness through the number of room nights generated, the amount of revenue generated, and the return on the invested capital.…