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Strategic Marketing Group is a small marketing consulting firm located in South Lake Tahoe. We have lots of experience working with the tourism, recreation, and hospitality industries, providing solutions for their competitive world. Here's how we can help you.
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The SMG Marketing Blog Notes from the tourism, recreation & hospitality industries
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March 10, 2014
Last weekend I listened to an interesting radio piece on Saudade, also spelled Saldaje. It’s a Portuguese word that has no real translation in any other language. It’s also one…Read more →
February 25, 2014
Posted by Chris Ribaudo In his post on 2014 hospitality trends, Robert Rauch suggests content marketing will replace advertising. Whether this actually happens in 2014–or ever–remains to be seen. But…Read more →
- SMG Completes First Ever National Motorcycle Tourism Study
- Why building trust can positively impact your bottom line
- SMG Tourism, Technology + Marketing Workshop to be held on November 1st – Save the Date!
- Why Facebook Shouldn't Be Your Entire Social Media Strategy
- The power of Phish as a niche market
Our Services Here's what we can do for you
Need help with your marketing strategy? Let SMG help. We assess macro and micro environments, the competitive marketplace, strengths and weaknesses, and sustainable opportunities to help you create competitive advantage and effectively guide long-term efforts. Find out more →
SMG’s strategic visioning services help your organization identify important long term strategies to ensure competitiveness. Find out more →
The SMG interactive strategic planning process assesses macro and micro environments, the competitive marketplace, strengths and weaknesses, and sustainable opportunities. From this analysis, SMG outlines strategic options and specific marketing tactics, ranging from interactive and video to more traditional programs, to help you create competitive advantage and effectively guide long-term efforts. Find out more →
One of the most little noticed but important travel niches is the motorcycle touring market. While motorcycle riders have in the past been portrayed in a mixed light, the overwhelming majority of riders are active positive consumers that ride as a part of their lifestyle. Destinations and lodging properties that actively pursue this important niche market can realize the benefits of an extremely loyal segment. Find out more →
SMG identifies the potential challenges, opportunities and Return on Investment (ROI) a community may achieve with a TBID. This comprehensive service is designed to take your tourism community from the basic concept of a TBID to determining the projected ROI your community might realize from the increased tourism dollars a TBID is designed to generate. Find out more →