Solutions for your competitive world.

We are a South Lake Tahoe, CA boutique marketing consulting firm that provides a range of marketing and strategic planning services for the tourism, recreation, and hospitality industries.

Join Our Mailing List

Digital Tourism: 5 Situations to Use Proto-Personas for Content Marketing

Tourism marketing organizations and businesses are keen to see positive ROI for their content marketing efforts. But, many variables are involved in achieving such a result. One of them is using high-quality personas that can drive your brand and content directly to visitors. The problem is, especially for smaller tourism organizations or businesses, sometimes creating personas cost too much or…

E-News Signup

SMG Consulting Tourism Marketing Newsletter

Sign up to receive our always free Tourism Marketing Brief, featuring the latest research, white papers and tourism marketing news.