Solutions for your competitive world.

We are a South Lake Tahoe, CA boutique marketing consulting firm that that provides a range of marketing and strategic planning services for the tourism, recreation, and hospitality industries.

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Finding New Niches

What makes a destination appealing? That’s a loaded question, as the answer varies with everyone you ask. Certainly there are universals – scenic beauty, attractions, arts & culture, recreation, shopping, special events. In my case, I found myself traveling to Ely last month for a unique mountain biking event, the 9th annual Fears, Tears and Beers Enduro Race, organized by…