Today the Pew Internet & American Life Project released its Smartphone Adoption & Usage study, the first standalone study of its kind. The results confirm what you might have suspected, namely that smartphone use is growing among U.S. adults. The survey results included numerous interesting statistics, a few of which are included below:
- 35% of all U.S. adults own a smartphone
- 87% of smartphone users access the Internet with it; 25% of all smartphone users do most of their Internet surfing on their phones
- 58% of those between 25-34 years of age owns a smartphone
- While those with higher incomes tend to own smartphones, 39% of the 18-29 year olds earning less than $30,000 a year own them too.
The full study can be viewed online. For tourism marketing organizations, what does this mean? That mobile is not something to be ignored. Especially if your audience includes the 25-34 age demographic. Do you know how many of your website visitors access your site on a mobile device (hint: Google Analytics provides that data)? Do you have a mobile website? A mobile strategy?
If not, perhaps it’s time to consider how mobile fits into your marketing strategy.
Shameless plug: SMG will be holding the Tourism, Technology + Marketing Workshop on October 12, 2011 in South Lake Tahoe, CA, with sessions on mobile marketing, social strategies and other relevant technology topics.