What’s up with travel in December and January, and more importantly will it ever increase? A quick look at the occupancy trends in California reveals quite clearly that despite an overall occupancy rate of about 63%, December and January fall of the cliff with about a 50% occupancy rate.
2010 California Occupancy Trends
The conventional wisdom has been that most people who travel in December do so for family reasons around the holidays and that many people don’t travel in January because they are recovering from all the spending that they did for the holidays. The question I have then is is this all there is? Will the occupancy for these months always just be what it is?
Let’s look at another example. Years ago Halloween was a sleepy little night where kids went out trick or treating. Then came a Coors promotion using Elvira and the rest they say is history. Halloween is now one of the most popular events every year, for both kids and adults.
Maybe December and January is just waiting for some very interesting new and exciting marketing. Anyone know if Elvira is free?