While it may seem that that the world of marketing is changing at a dizzying pace, it still makes sense to have a strong actionable marketing plan. Technology marketing has become increasingly important within the travel and tourism industry, but the process of market planning is indispensable in order to understand and clearly outline goals, objectives, strategies, implementation steps and measurement for any organization.

The lodging industry has seen the evolution of new distribution channels and the ability for consumers to assess the price and value literally hundreds of offers with the roll of a mouse.  Lodging properties need to be able to clearly define their offerings and to target the appropriate segments in order to be seen and heard in the ocean of options.   Having a marketing plan can serve as a blueprint for action.

SMG has developed a free market planning presentation specifically for the lodging industry.  Building Your B&B, Inn or Independent Property Marketing Plan is available below.