Carl Ribaudo
With more than 20 years of experience in the travel and tourism industries, Carl Ribaudo leads his firm with the hands-on knowledge of a seasoned professional. Focused specifically on marketing analysis and competitive strategy development, he blends a highly skilled background with an acute awareness of current trends to develop effective solutions for his clients. Carl is a strategic thinker that always looks to deliver unique solutions for his clients.
Carl is a thought leader and innovator in the tourism industry introducing such concepts as the use of business modeling to focus bureau based performance, the introduction of passion based marketing strategies and the concept of destination authenticity (how destinations can maintain their uniqueness in the face of standardization).
He also completed the first ever Rural Tourism Strategic Marketing Plan and Sustainable Tourism Plan for the California Travel and Tourism Commission.
His distinction in the marketing arena has resulted in frequent appearances as a guest speaker for travel symposia, commissions on tourism, and city councils in the western states. His most recent presentation, Why Travel Matters and how your organization can respond to remain competitive, was delivered at the 10th Annual Strategic Marketing Group Tourism Conference held in South Lake Tahoe and reflects his thinking on the tourism industry’s changed dynamics.
Carl has served clients ranging from ski resorts to casinos…from lodging properties to visitors’ bureaus…from advertising agencies to retail stores. In each case, he designs strategies to help develop competitive advantage and deliver the client’s marketing strategies and message with maximum impact.
In addition to his work with businesses and government, Carl served as an adjunct faculty member at Sierra Nevada College, Lake Tahoe, where he taught courses in marketing and advertising. He has also taught a seminar on tourism marketing at the University of Nevada, Reno, and has written white papers on subjects that include “Marketing Strategies for Mature Destinations,” “Company Branding,” “Game Theory and Your Marketing Efforts,” “Marketing Niches as a Strategic Tool,” and “Using a Business Model for Your Destination.”
An active participant in the community both professionally and personally, Carl is the former Chairman of the Lake Tahoe South Shore Chamber of Commerce overseeing the merger of two area chambers. Carl also served as a member of the Tahoe Regional Planning Agency Pathway 2007 Forum Board charged with shaping the next 20 year environmental plan for Lake Tahoe.
Carl obtained a Bachelor of Science degree from California State University at Northridge. He received his Master’s degree in Business Administration (MBA) from San Francisco State University Graduate School of Business.
He enjoys golf, riding his BMW motorcycle on two lane roads, trap shooting and baseball, especially anything to do with his childhood team, the New York Yankees. He is a member of the American Motorcycle Association and the Capital City Gun Club of Carson City.
Strategic Marketing Group
Phone: (530) 541-2462 x101