Roger King

Roger KingAs Senior Hospitality Industry Consultant of the Strategic Marketing Group, Roger brings an expansive background in marketing and related sales management, providing an extensive scope of strategic and tactical solutions to clients within the tourism driven hospitality sectors. Roger has over 30 years of direct management experience in the travel and tourism industries involving recreational attractions, commercial and resort properties, and public sector tourism organizations at local, regional and state levels. With a significant background in resort accommodations management and having functioned in multiple high profile destinations, Roger brings a broad scope of strategic vision and practical competitive decision making to clients. Roger has served as a director of multiple public and private sector destination marketing organizations, providing strategy and analysis expertise in the formulation of marketing and sales initiatives.

Roger obtained a Bachelor of Science degree from California State University, Chico. While initially entering law school at the University of Arizona, his decision to focus on the marketing discipline of tourism came in 1970. During off hours Roger operates a small wine grape vineyard management concern in the California North Coast and enjoys alpine skiing and golf.

Phone:  (707) 425-9076