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We are a South Lake Tahoe, CA boutique marketing consulting firm that provides a range of marketing and strategic planning services for the tourism, recreation, and hospitality industries.

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Digital Tourism: 5 Situations to Use Proto-Personas for Content Marketing

Tourism marketing organizations and businesses are keen to see positive ROI for their content marketing efforts. But, many variables are involved in achieving such a result. One of them is using high-quality personas that can drive your brand and content directly to visitors. The problem is, especially for smaller tourism organizations or businesses, sometimes creating personas cost too much or…

2015 SMG Tourism Outlook Now Available

SMG Consulting’s 2015 Tourism Outlook, a comprehensive review of relevant economic and travel industry data as it relates to the California tourism industry, is now available for download. This, the 8th edition of this annual report, is real tourism research designed to help you develop real solutions. This always free research provides the tourism industry with both the good news…

Civitas and SMG Consulting Release Ground Breaking Tourism Improvement District (TID) Research

Sacramento, CA – Civitas Advisors of Sacramento and SMG Consulting of South Lake Tahoe have released their highly anticipated first ever national study on Tourism Improvement Districts (TIDs). Tourism Improvement Districts are an increasingly popular financing mechanism for destination marketing. Originating in California in 1989, the phenomenon has now spread across the country. Civitas and SMG Consulting have collaborated to…

Webinar: The National Landscape of Tourism Improvement Districts

Join us for a free webinar on November 19, 2014 at 11:00 AM PST/2:00 PM EST.   Presented by John Lambeth, Carl Ribaudo, and Michael Gehrisch, this webinar will showcase the results of the first ever national Tourism Improvement District (TID) survey. This groundbreaking survey, with almost 100 respondents nationwide focuses on the TID formation process, challenges districts face, and most…

SMG President presenting on travel marketing measurement at ESTO conference

One of the biggest challenges for destination marketing organizations (DMOs) is the issue of measurement. The most significant problem is how to go beyond individual program measurements, like the number of opens per email newsletter, to assess a DMO’s overall effectiveness through the number of room nights generated, the amount of revenue generated, and the return on the invested capital.…

Finding New Niches

What makes a destination appealing? That’s a loaded question, as the answer varies with everyone you ask. Certainly there are universals – scenic beauty, attractions, arts & culture, recreation, shopping, special events. In my case, I found myself traveling to Ely last month for a unique mountain biking event, the 9th annual Fears, Tears and Beers Enduro Race, organized by…

Planning Your DMO’s Content Marketing Strategy

Keeping your destination’s name on the minds of visitors is a key objective. One way to help achieve this is for your digital marketing content to be as relevant and valuable to your followers and visitors as possible. To boost your destination’s content appeal and engagement, consider using a thoughtful content development strategy that combines visitor personas with visitor journey…

Timeless tourist attractions

Let’s take a moment to recognize the oldest theme park in California. The Santa Cruz boardwalk has been around since 1907! I still ride the roller coaster every time I am down there. It’s amazing that this tourist attraction is over 100 years old and still going strong. What are the key elements that keep this place vital after all…

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