Finding New Niches

What makes a destination appealing? That’s a loaded question, as the answer varies with everyone you ask. Certainly there are universals – scenic beauty, attractions, arts & culture, recreation, shopping, special events. In my case, I found myself traveling to Ely...

Planning Your DMO’s Content Marketing Strategy

Keeping your destination’s name on the minds of visitors is a key objective. One way to help achieve this is for your digital marketing content to be as relevant and valuable to your followers and visitors as possible. To boost your destination’s content appeal and...

Timeless tourist attractions

Let’s take a moment to recognize the oldest theme park in California. The Santa Cruz boardwalk has been around since 1907! I still ride the roller coaster every time I am down there. It’s amazing that this tourist attraction is over 100 years old and still...

Harnessing the power of the selfie

Every morning on my way to work, I drive past a sign that welcomes visitors to South Lake Tahoe. Depending on the time of day, it’s not unusual to see a few cars parked by it, as visitors snap selfies with the sign in the background.  It may not be as stunning a...

Does Your Destination Speak with One Voice?

Posted by Chris Ribaudo I sometimes wonder why destinations and properties use one brand voice on the company website and content marketing and another on their social media pages. It could be a lack of oversight. Historically, C-level leader’s embrace of social media...

The Saudade of Travel

Last weekend I listened to an interesting radio piece on Saudade, also spelled Saldaje.  It’s a Portuguese word that has no real translation in any other language. It’s also one that’s a bit hard to define (though Wikipedia has attempted to do so). It’s considered...