Digital Tourism: Contents for Your Visitor’s Path

Content marketing’s budgets and influence are growing in tourism businesses and destination organizations. When something skyrockets in popularity, it’s easy to forget the bigger picture. SMG addressed this issue in a recent white paper discussing the relationship...

2015 SMG Tourism Outlook Now Available

SMG Consulting’s 2015 Tourism Outlook, a comprehensive review of relevant economic and travel industry data as it relates to the California tourism industry, is now available for download. This, the 8th edition of this annual report, is real tourism research designed...

Finding New Niches

What makes a destination appealing? That’s a loaded question, as the answer varies with everyone you ask. Certainly there are universals – scenic beauty, attractions, arts & culture, recreation, shopping, special events. In my case, I found myself traveling to...

Planning Your DMO’s Content Marketing Strategy

Keeping your destination’s name on the minds of visitors is a key objective. One way to help achieve this is for your digital marketing content to be as relevant and valuable to your followers and visitors as possible. To boost your destination’s content appeal and...