RENO, Nevada (Aug. 1, 2018) — Carl Ribaudo, founder and president of destination marketing firm SMG Consulting, today announced his appointment to the Nevada Commission on Tourism’s Marketing Committee. Ribaudo will contribute over 25 years of experience in marketing, measurement, research and strategic planning for destination marketing organizations to the Committee.

Ribaudo has served as a trusted adviser to CEOs, senior executives, tourism business improvement districts and municipalities — assisting individuals and groups such as these to make key decisions about how to tell the stories of their region, enhance destination competitiveness, manage organizational change and chart the overarching destination marketing strategy.

As part of the Marketing Committee, Ribaudo will assist his fellow appointees in reviewing research, providing insight, as well as assisting in the development and execution of marketing plans for the Nevada Division of Tourism (TravelNevada).

The organization, which has seen meaningful success with marketing efforts such as those promoted through the “Don’t Fence Me In” campaign, plays a critical role in driving tourism business and overnight stays statewide.

Ribaudo, a trusted voice in the tourism and destination marketing industry, is a frequent contributor to the Reno Gazette-Journal, the Tahoe Daily Tribune, and other publications. He shares research and analysis about matters pertaining to tourism business, economic development, and the impacts of tourism on residents.

In addition to his work at SMG Consulting, Ribaudo also donates his time to various committees and charitable causes, serving as the Board President for the Tahoe Resource Conservation District, a board member for the El Dorado Arts Council, and advisory committee member for San Francisco State University’s Department of Recreation, Parks and Tourism.

About Carl Ribaudo:

Carl Ribaudo is a strategic thinker, thought leader and innovator in the tourism industry.  As the founder and president of SMG Consulting Carl has developed a wide range of services including, marketing research, marketing strategy, and planning, tourism economic analysis and measurement. His keen interests include destination competitiveness, organizational change and destination and organizational strategy design Carl is a trusted advisor to a number of CEO’s and senior executives throughout the industry. For more information, visit

About TravelNevada:

The Nevada Division of Tourism (TravelNevada) is part of the Nevada Department of Tourism and Cultural Affairs. It promotes and markets Nevada as a tourism destination for domestic and international leisure and business travelers through its marketing and advertising programs and by coordinating partnerships between public and private entities. TravelNevada also administers grant programs for local entities to market travel and tourism offerings and publishes Nevada Magazine.


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