Proactive Research for Effective Destination Management

Proactive Research for Effective Destination Management By Lauren Schlau and Carl Ribaudo John Lambeth, President of Civitas, a company that helps establish and protect business and tourism improvement districts, recently sent an article asserting the following: “DMO...

It’s the Little Things that Count

I recently bought some motorcycle riding gear for the upcoming riding season. It’s a ritual I go through every winter as I wait for the winter snow and ice to thaw, freeing the roads and high-mountain passes for my two wheeled bliss. When the order arrived at my...

Uniqueness – who would have thought?

I like to look at the world not by only focusing in what is around, but what is inside of me. I, just like anybody else, have been living in the globalization era. Everything is standard, normal, typical, average, usual, ordinary or the same. What about some...

Thinking beyond branding

I came across a thought provoking article in Fast Company Design this morning. The thesis is that those brands that are succeeding in today’s marketplace are not focused on branding or brand-building. Instead, they are focused on designing a great product. From a...

After Amgen – Did it Work?

The 2012 Amgen Tour of California begins this weekend. As one of the largest and best recognized international cycling races in the U.S., Amgen attracts world-class professional cyclists to the state, and affords sponsoring destinations an opportunity to reach a truly...