DMO Insight: Cultural Immersion

DMO Insight: Cultural Immersion

DMO Insight: Cultural Immersion By Chris Ribaudo ; April 1, 2019 As a marketing leader positioning your DMO for success, it’s essential to remember that travelers today want the ability to experience a destination like a local – even with a local. Taking...
SMG Consulting DMO Advice

SMG Consulting DMO Advice

Focus on Unique Traveler Experiences SMG Consulting has long advised DMO and tourism clients to focus more on customer experience offering rather than traditional accommodation, hospitality or transportation list cycles offerings or self-promotional stories. Drawing...
Remembering Why Travel Matters

Remembering Why Travel Matters

Remembering Why Travel Matters Carl Ribaudo, President SMG Consulting The work never stops.  Most destination marketing organizations is a constant on the go place. There is always something to do, always a crisis to deal with, a request from a board member or...
SEO and Content Marketing Strategy: Elevating Results

SEO and Content Marketing Strategy: Elevating Results

By Kat Hood, SMG Increasing organic traffic to your website isn’t easy. It takes dedication and focus. There are no shortcuts. Studies show that 72% of all searches on Google result in a page one organic click. And, the first 5 organic search results account for 67%...
CVB, DMO and DMC: What’s the Difference?

CVB, DMO and DMC: What’s the Difference?

by Chris Ribaudo Whether you are new to the destination marketing industry or an experienced DMO professional, we all need to learn the basics and keep updated on them. One such fundamental are destination marketing’s acronyms. Making Destination Marketing Jargon...