Thinking beyond branding

I came across a thought provoking article in Fast Company Design this morning. The thesis is that those brands that are succeeding in today’s marketplace are not focused on branding or brand-building. Instead, they are focused on designing a great product. From a...

When Tourism Ads Create Unintended Results

Oh North Dakota Tourism—are you pure genius or did your weak will create a new wave in ad-making? The point of quality print ads and ad campaigns make suggestions, and hint towards something that will create controversy. Well maybe not controversy but at least a...

Destination Culture

I recently returned from a ten day motorcycle trip that took me through Nevada, Arizona and Utah. I rode through a variety of small towns, many with a focus on tourism, but many more that were all about ranching, farming and mining.  One thing that took my interest...

Worst Tourism Marketing Slogans? For Real.

If you’ve ever thumbed through the ads at the back of a travel magazine like Sunset or Via, you might notice the taglines for many destinations look a bit similar when next to each other.  “Gateway to..” and “There’s something for everyone!” may seem overplayed, but...

Super Bowl Ads 2011 – Hit or Miss?

For the marketer in all of us the Super Bowl provides a reason not only to watch the game but to also see a roster of major new advertising created just for this event. Every year casual viewers (like my 15 year old daughter) grab some food and position themselves in...

Giving Visitors a Reason to Come

At SMG we have long been fans of special events that reflect the local culture and authenticity of a destination. This past weekend I had the good fortune to attend the First Annual Genoa Cowboy Poetry and Music Festival located in Genoa, not far from Lake Tahoe. You...