The Saudade of Travel

Last weekend I listened to an interesting radio piece on Saudade, also spelled Saldaje.  It’s a Portuguese word that has no real translation in any other language. It’s also one that’s a bit hard to define (though Wikipedia has attempted to do so). It’s considered...

5 Key Trends for DMO Competitiveness in 2014

Posted by Chris Ribaudo What are you doing differently this year?  Below are 5 major trends destination marketing organizations (DMOs) will want to look out for in 2014. Data Driven Marketing If you haven’t already, this is the year to make the commitment to strategic...

When Art and Tourism Converge

In this over marketed, one-to-one, reach-the-customer world, it is always interesting to see a different, and perhaps more effective approach emerge. I have always been fascinated how art is used and integrated into advertising and messaging. From a tourism...

Fall Colors Create Tourism Economic Impact

The Northeastern U.S. has long held claim to being the place to see and experience fall colors. While it has been the focus for many years there are lots of fall colors to go around. In just about every nook and cranny of the country, save for the west coast, many...