Consumers Standing Pat

For those looking for any hint of improvement in consumer intentions to travel more frequently, a recent study of northern California travelers by the Strategic Marketing Group indicates that more of the same is on tap. In the SMG Northern California Core Marketing...

Recognizing the importance of recreation

Determining what makes your destination different is not always easy. For many rural destinations, it is their location, scenery and recreation opportunities that play important roles in their positioning and messaging. It’s what makes them unique, and ultimately...

Mammoth Lakes unveils new recreation strategic plan

SMG has been involved in the development of a recreation strategic plan for the Town of Mammoth Lakes  and the Inyo National Forest. The plan, call RECSTRATS, is the first ever to take a community-wide approach and work to position the area as a premier recreation...