When Art and Tourism Converge

In this over marketed, one-to-one, reach-the-customer world, it is always interesting to see a different, and perhaps more effective approach emerge. I have always been fascinated how art is used and integrated into advertising and messaging. From a tourism...

It all comes back to hospitality

In an economic era that has been as challenging as we have ever seen, in a tourism industry that has also been slow to recover and in a time when the consumer has more choice an control of the purchase transaction including weather to take a trip or not, what kind or...

Why Targeted Marketing Matters

It’s been quite the week (again) on Wall Street.  With the Dow resembling a ride at Great America, and the words ‘double dip’ being uttered by less optimistic folks, you, the DMO, must remember that a targeted marketing approach is all the more imperative right...