Why Targeted Marketing Matters

It’s been quite the week (again) on Wall Street.  With the Dow resembling a ride at Great America, and the words ‘double dip’ being uttered by less optimistic folks, you, the DMO, must remember that a targeted marketing approach is all the more imperative right...

Adaptation: Your New Marketing Strategy

‘It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change’ Charles Darwin had it right. As we are now moving into the third year of a very challenging economic recession it is clear that in order to survive,...