DMO Insight: Cultural Immersion

DMO Insight: Cultural Immersion

DMO Insight: Cultural Immersion By Chris Ribaudo ; April 1, 2019 As a marketing leader positioning your DMO for success, it’s essential to remember that travelers today want the ability to experience a destination like a local – even with a local. Taking...
SMG Consulting DMO Advice

SMG Consulting DMO Advice

Focus on Unique Traveler Experiences SMG Consulting has long advised DMO and tourism clients to focus more on customer experience offering rather than traditional accommodation, hospitality or transportation list cycles offerings or self-promotional stories. Drawing...
DMOs and Top Consumer Lifestyle Trends

DMOs and Top Consumer Lifestyle Trends

Once in A Lifetime Experiences Today’s traveler wants their own personalized travel experience with an injection of local culture and a smooth transaction. Travelers want to visit new destinations with new places to eat, shop, stay and more over-the-top adventures...
Remembering Why Travel Matters

Remembering Why Travel Matters

Remembering Why Travel Matters Carl Ribaudo, President SMG Consulting The work never stops.  Most destination marketing organizations is a constant on the go place. There is always something to do, always a crisis to deal with, a request from a board member or...
CVB, DMO and DMC: What’s the Difference?

CVB, DMO and DMC: What’s the Difference?

by Chris Ribaudo Whether you are new to the destination marketing industry or an experienced DMO professional, we all need to learn the basics and keep updated on them. One such fundamental are destination marketing’s acronyms. Making Destination Marketing Jargon...
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