Dream User-Generated Content

I came across this video ode to our state via Visit California’s Facebook page.  It’s a perfect example of the type of video content that every destination dreams about.  It’s a beautifully shot and edited piece that was done by someone who clearly does not work in...

Interview – Why Special Events Matter

[youtube]http://www.youtube.com/watch?v=YnqzOM0Mj58[/youtube] One tourism marketing program that can successfully draw visitors year after year is special events. Most special events start with people who have a passion for the event and can connect with those who...