DMO Insight: Cultural Immersion

By Chris Ribaudo ; April 1, 2019

As a marketing leader positioning your DMO for success, it’s essential to remember that travelers today want the ability to experience a destination like a local – even with a local.

Taking part in a physical activity or event that truly captures the essence of the local community is a top aspiration. Travelers in all segments and all age groups want to experience the local culture through the cuisine, history, locally-made products, hands-on activities, local causes, favorite pastimes and the like.

Do your website, social media messaging and storytelling reflect this?

In brand conversations with your visitors, keeping it real and authentic is helpful to reaching your goals. Focus attention on your destination’s unique cultural offerings so visitors have a clearer idea of how they can experience your destination like a local.