SMG understands the challenges facing destination marketing organizations, and as such we’ve developed a series of white papers that address some of these issues. We’re pleased to announce the first in this series, How Destinations Can Boost Their Content Marketing in 2014.
In this day and age where destinations seek to engage and inspire visitors to take action, content plays an increasingly important role. Implementing a successful content marketing strategy requires planning, and we hope that this white paper provides some of the tools to do just that.
As always we welcome your comments. How are you using content marketing in your destination?