Marketing Strategy & Planning
From strategy to planning to implementation. We develop innovative strategic approaches to match your organizations goals.
Marketing is about strategy not just the activity.
“Developing a plan is more about the thinking process that goes into a plan as the plan document itself.”
Marketing Action Plan
This useful and actionable introductory plan focuses on specific marketing implementation steps for your organization. We like to think of it as a blueprint for action.
Strategic Marketing Plan
This is a more comprehensive marketing plan that includes an assessment of your organization’s competitive macro and micro environments, the competitive marketplace, your destination’s strengths and weaknesses, and sustainable opportunities to help you create a strategic marketing plan to effectively guide short and long-term marketing efforts.