Motorcycle Tourism Services

Motorcycle Tourism Services

Motorcycle Tourism Consulting Services

The motorcycle tourism market is a little noticed but important travel niche.

While motorcycle riders have in the past been portrayed in a mixed light, the overwhelming majority of motorcyclists are active positive consumers that ride as a part of their lifestyle.

Destinations and lodging properties that actively pursue this important niche market can realize the benefits of an extremely loyal segment.

Key facts about the motorcycle tourism segment:

  • Approximately 5.2 million American adults went on an out of town, overnight trip of one or
    more nights every two years
  • The majority of motorcyclists, 2.9 million, report that motorcycling was the main reason for taking at least one trip in the past two years
  • Typically motorcyclists are male, 18-54 years with average HHI of $81,482
  • Motorcyclists tend to travel more frequently than the average US leisure traveler
  • They are more likely than the average U.S. traveler to engage in a wide range of outdoor
    activities
  • Most motorcyclists use the Internet for trip planning (76.9%) and over half (52.5%) have booked
    at least part of a trip online

SMG provides consulting services to assist destinations, lodging properties and resorts on how to attract the lucrative and loyal motorcycle tourism market. We also advise manufacturers in dealing with destination for their motorcycle events.

Our experience in tourism marketing and strategy development and motorcycle tourism is unmatched.

SMG has assisted in the development of tourism marketing strategies for a wide range of destinations and state tourism offices. In addition, the President of SMG, Carl Ribaudo, has extensive motorcycle touring experience, providing you with the experience, insight and success to maximize the opportunity this market provides.

Motorcycle Tourism Consulting Services

  • Overview Presentation
  • Motorcycle Tourism Lodging Presentation
  • Motorcycle Tourism Marketing Plan Development & Implementation
  • Manufacturers Destination Consulting