NEXT LEVEL DMO PERFORMANCE SUITE

Invest in transformational data for your leadership and DMO

Now use cutting-edge services typically reserved for leaders of only the largest DMOs, at an affordable price.

 

customer profile research

DMO PERFORMANCE SUITE

SMG Consulting’s NEXT LEVEL DMO PERFORMANCE SUITE is three quantitative services bundled specifically  for DMO leaders who want the highest-level insights for leading their organization.
Taken together, this series of services provide executive and board-level leaders with the clearest actionable insights for their destination supported by quantitative analysis.

The suite includes:

Module 1: Visitor Demand Estimate and Future Forecasts

Do you know how many tourists visit your destination each year? By type and from which markets? A baseline assessment will quantify your present destination characteristics. Knowing who your customers are, why they visit, from where, when and in what proportion will allow you to develop a more coherent marketing strategy for your destination. What motivates one visitor profile may not attract other profiles. Every destination has a specific visitor profile they would like to see more of and often.

Module 2: Tourism Economic Impact Analysis

Understand the overall economic impact of visitors to your destination, including the number of jobs created and tax revenues generated by tourism. This study allows you to understand the value of each of your visitor segments. This study provides a baseline revenue assessment of your tourism economy. From this baseline, revenue and other metrics will be monitored over time to better understand the factors influencing your community.

Module 3: Destination Tourism Scenario Planning

From baseline assessments of demographics and economics, we can forecast the outcome of alternative marketing scenarios. Forecasting and scenario modeling will help you to develop better marketing strategies. Scenario planning will improve your allocation of limited marketing dollars, allowing you to achieve your destination’s goals more effectively and efficiently. This process allows you to ask “what if” questions about your marketing and destination strategy and understand the economic impact of those decisions.

What You Get

  • Enjoy greater data clarity and perspective identifying opportunities.
  • Increase strategic and tactical planning and effectiveness.
  • Experience the difference leading and planning with more accurate forecasting.
DMO Performance Suite
SMG Consulting’s NEXT LEVEL DMO PERFORMANCE SUITE is three quantitative services bundled specifically designed for DMO leaders who want the highest-level insights for leading their organization.
Taken together, this series of services provide executive and board-level leaders with the clearest actionable insights for their destination supported by quantitative analysis.
DMO Strategy Facilitation

Effective facilitation starts from establishing clear objectives, which will guide the approaches used. Carl uses a wide variety of techniques to suit the group and the objectives of the strategy session.
These include:
• Strategic frameworks to generate insights
• Opportunity analysis
• Mental model mapping to align executives’ strategic thinking
• Future scenarios to stimulate discussion
• Opportunity and resource identification and prioritization
The intent is to bring together the different perspectives and experiences to create strategy and valuable, constructive engagement.

Destination Tourism Strategy
It’s a constantly changing and challenging competitive environment, The SMG Destination Tourism Strategy Service is designed to increase the competitiveness of your destination. The possession of tourism assets alone does not automatically guarantee your destinations success. To be as competitive as possible a destination needs to have clear direction of where it wants to go, and the strategy of how to get there.
At SMG Consulting we see ourselves not as planners but as designers. We see tourism strategy from an artistic community-based perspective, not your standard top-down mechanistic view. Each strategy we develop is unique based on the culture and values of the destinations we work in. It’s our job to help a destination turn what’s interesting about their place into a competitive strategy that effectively differentiates the destination, creates interest and demand. Our process is designed to a transform a destination and increase its competitiveness in the markets it operates.

Contact Us Today - Exceed Your Marketing Goals

SMG Consulting

P.O. Box 10109

3079 Harrison Ave.

South Lake Tahoe 96158

530-541- 2462

carl@smgonline.net

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