ORGANIZATION & CHANGE
SMG provides a full range of organizational development services from meeting facilitation to strategic planning and organizational change strategy.
Organizational/Destination Change Strategy Development
Change is a necessary part of every destination. Every CEO has been asked to lead or be a part of change within his or her organization. This change can range in size and scope from the formation of a Tourism Business Improvement District (TBID) to a new marketing strategy, advertising campaign, or even something as small as a new logo design. No matter what the initiative, each of these requires change, each impacts stakeholders, and each impacts the status quo.
Destinations often do not recognize that their ability to change affects their competitiveness. The easier and more fluid this change is, the more competitive a destination can be.
When assisting destinations with change strategy, we provide an overview of the forces of change shaping the specific issue a DMO is focused on. We then develop a Change Map that outlines the strategies and action steps to successfully implement the desired change. Finally, we assist the organization at whatever level of support it deems necessary.
Destination Organizational Strategy
SMG’s strategic visioning services help your destination organization identify important long-term strategies to ensure competitiveness.
Organizational Vision Retreat
The retreat is designed to achieve specific objectives to improve your organization effectiveness over both the short and long term.
We look to include a variety of inputs and perspectives into the process and work with you as well as challenge you and your staff to see new possibilities. We offer the retreat in both half day and full day formats.
Destination Strategic Analysis and Review
This is an in-depth analysis of your destination’s competitive position. It includes the strategic issues, challenges and opportunities facing your organization, and is designed to help you understand the current financial/economic position of your destination, its market segments, product offerings and more.
The report is supported by quantitative analysis and comes with a full suite of recommendations designed to improve the competitive position of your destination.
Organizational/Destination/Community Strategic Planning
SMG has developed a variety of strategic plans for destinations, recreation providers, and communities. When developed in conjunction with the Organizational Vision Retreat, it can be a powerful guide for your organization’s competitive future.