Our Blog

Remembering Why Travel Matters

Remembering Why Travel Matters Carl Ribaudo, President SMG Consulting The work never stops.  Most destination marketing organizations is a constant on the go place. There is always something to do, always a crisis to deal with, a request from a board member or...

Proactive Research for Effective Destination Management

Proactive Research for Effective Destination Management By Lauren Schlau and Carl Ribaudo John Lambeth, President of Civitas, a company that helps establish and protect business and tourism improvement districts, recently sent an article asserting the...

SEO and Content Marketing Strategy: Elevating Results

By Kat Hood, SMG Increasing organic traffic to your website isn’t easy. It takes dedication and focus. There are no shortcuts. Studies show that 72% of all searches on Google result in a page one organic click. And, the first 5 organic search results account for 67%...

CVB, DMO and DMC: What’s the Difference?

by Chris Ribaudo Whether you are new to the destination marketing industry or an experienced DMO professional, we all need to learn the basics and keep updated on them. One such fundamental are destination marketing’s acronyms. Making Destination Marketing Jargon...

2018: I am Bullish.

Welcome to 2018! We enter the New Year with excitement, caution and, in some cases, sadness. The economy appears to be on an upward swing, and the new tax cuts are hopefully going to continue to keep the tourism and recreation industry strong and moving forward.  We...