Our Blog

SMG Consulting DMO Advice

Focus on Unique Traveler Experiences SMG Consulting has long advised DMO and tourism clients to focus more on customer experience offering rather than traditional accommodation, hospitality or transportation list cycles offerings or self-promotional stories. Drawing...

DMOs and Top Consumer Lifestyle Trends

Once in A Lifetime Experiences Today’s traveler wants their own personalized travel experience with an injection of local culture and a smooth transaction. Travelers want to visit new destinations with new places to eat, shop, stay and more over-the-top adventures...

Yosemite’s Re-Opening and Destination Disaster Readines

It’s great to see tourists will resume visiting Yosemite Valley this week after closure due to fire danger and poor air quality from the Ferguson Fire. The National Park’s most popular tourist area will re-open this Tuesday. Natural disasters present special...

Remembering Why Travel Matters

Remembering Why Travel Matters Carl Ribaudo, President SMG Consulting The work never stops.  Most destination marketing organizations is a constant on the go place. There is always something to do, always a crisis to deal with, a request from a board member or...

Proactive Research for Effective Destination Management

Proactive Research for Effective Destination Management By Lauren Schlau and Carl Ribaudo John Lambeth, President of Civitas, a company that helps establish and protect business and tourism improvement districts, recently sent an article asserting the...

SEO and Content Marketing Strategy: Elevating Results

By Kat Hood, SMG Increasing organic traffic to your website isn’t easy. It takes dedication and focus. There are no shortcuts. Studies show that 72% of all searches on Google result in a page one organic click. And, the first 5 organic search results account for 67%...