Recent Projects

SMG has been on the road quite a bit in 2011, traveling to destinations throughout California for a number of tourism marketing projects.

In Santa Barbara, we completed a strategic marketing plan working with the staff of the Santa Barbara Conference and Visitors Bureau and Film Commission in an effort to guide the marketing and branding efforts.

SMG also completed a strategic plan for the Temecula Valley Conference & Visitors Bureau to adjust its destination positioning to increase competitiveness.

Closer to home, we completed a strategic planning vision session with the staff and board of directors of the Gilroy Visitors Bureau assisting them in developing marketing strategies.  We completed a similar session with the staff and board of directors of the Lodi Conference and Visitors Bureau to help Lodi strengthen its position as one of California’s major wine grape producing regions.

In our home town of South Lake Tahoe, we recently completed major studies for the Lake Tahoe Visitors Authority including a major two season visitor profile study as well as comprehensive summer season long special event attendee survey.

While we do a lot of tourism strategies, recreation strategies are less common. As such, we’re really pleased about our recent work with Mammoth.  SMG helped the Town of Mammoth Lakes with the first ever Recreation Strategic and Implementation Plan, RecStrats for short, designed to help reposition recreation as an economic development strategy.

And in case you think that we only work with visitor bureaus and DMOs, SMG was brought in by one of the leading wine websites, Appellation America, to develop a new strategic approach that will broaden the website’s appeal and increase revenues.

Finally, you might have heard Carl’s voice if you signed up for any of the Mountain Travel Symposium webinars held earlier this year, as he was the national host for this series.  He also presented a keynote for the Vacaville Conference & Visitors Bureau.