About Strategic Marketing Group

The Strategic Marketing Group (SMG) is a Certified California Small Business located South Lake Tahoe, CA.  It is a marketing advisory firm specializing in providing marketing research, strategic planning and strategy development services for the travel, tourism and recreation industries.


SMG prides itself on providing its clients with insights and solutions for effective marketing strategies.   We view ourselves as strategists that assist our clients by understanding bigger issues necessary for their success.


SMG has access to a wide variety of tourism industry/marketing research resources to help ensure our clients receive state-of-the-art solutions.  The firm has attracted a roster of blue chip public and private sector clients including visitor and convention bureaus, hotels, lodging management companies, casinos, ski resorts, economic development agencies and chambers of commerce.