Skeptics may say that nothing comes for free anymore. They clearly have not heard of the Strategic Marketing Group’s annual Tourism Outlook, a comprehensive review of relevant economic and travel industry data as it relates to the California tourism industry. This year marks the 7th year of this publication, which includes the insights and personal observations of Carl Ribaudo, President of SMG, who had spent extensive time working with DMOs throughout California.
“The Outlook is our take on the tourism industry as we move into the new year, including both the good and the bad,” notes Carl Ribaudo. “This is our gift to the tourism industry, and we hope it is useful as DMOs plan for the new year.”
The Tourism Outlook is a must-read for any destination marketing executive. It includes a wide variety of information including federal and state level economic data, airline, lodging and other pertinent travel data, along with SMG’s robust analysis and forecasts. In addition, SMG has produced a short podcast that accompanies the document.