The motorcycle touring segment is a lucrative market for the tourism industry, but there has been a lack of market data to support this niche and assist destinations. Until now.
SMG is proud to announce the completion of the first ever national motorcycle tourism study that it developed in partnership with RoadRUNNER magazine, which is designed to understand the attitudes, perceptions and behaviors of the motorcycle touring segment. The study addressed respondent motorcycle ownership profiles, purchase intent, trip characteristics, trip planning, motorcycle friendly lodging properties, media use and a demographic profile of survey respondents. It also looked at four core sub-segments including tour riders, cruisers, adventure riders and commuters.
Learn more about this study and SMG’s new Motorcycle Tourism Marketing Services.