TOURISM MARKETING RESEARCH
We provide a full range of tourism research and economic analysis as well as the insight to integrate the findings into your competitive strategy.
– Tourism Marketing Research –
Good research makes for much better decisions.
Visitor Profile Study
The SMG Visitor Profile Study is the classic destination study to understand the characteristics of those who are visiting your destination. It includes the following:
– A thorough analysis of visitor travel behaviors, destination perceptions and attitudes
– Demographic information of visitors to your destination.
Note the information from a visitor profile study can be used for SMG’s new Destination Decisions™ program, which allows you to understand the economic implications of your marketing strategy and decisions.
Better understand your competitors and how they might compare to your destination, program or organization. What are their key revenue drivers? How do their visitors view your destination, program or organization?
Special Events Research
– Understand who is visiting your destination, their reason for visiting as well as their demographic profile.
– Understand the economic impact of your special events on your destination.
Visitor Center Research
– Understand specifically how people find your visitor center.
– Understand if your visitor center is presenting the kind of information that is generating incremental additional days spent in your destination or planting a seed for a future return trip.
– Find out who is visiting your visitor center, their reason for visiting as well as their demographic profile.
– Marketing Measurement –
Measurement System Consulting
The SMG DMO Marketing Measurement Model is designed to focus on your organization and its Return on Investment (ROI) to the industry and community. Let our unique experience as a former DMO Board member and DMO executive work for you answer the questions of what measurements truly assess the effectiveness of your bureau.
DMO Website Return on Investment Study
– We identify the impact your efforts have on driving those all-important incremental visits, and what the economic value is to your destination and to your funding sources.
– We provide a thorough analysis of visitor travel behaviors, destination perceptions and attitudes.
– We also provides demographic information of both visitors and non-visitors to your destination.
This is the study you’ll want to have to show your board, your city council, and your county supervisors.
Advertising Conversion Study
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– Tourism Economic Analysis & Strategy Modeling –
SMG can help you understand the size and scope of your destinations and what different marketing investments can mean in travel spending top your destination.
Tourism Economic Analysis
Our new Destination Decisions™ allows destinations to better understand the economic implications of their marketing decisions and use economic analysis to more effectively manage promotional dollars. It allows you to ask “what if” questions about your marketing or destination strategy and understand the economic impact of those decisions.