Tourism Marketing White Papers

From strategy to planning to implementation. We develop innovative strategic approaches to match your organizations goals.

Download our always complimentary tourism marketing research papers here:

Reno-Lake Tahoe Tourism - Navigating Change

For years, SMG Consulting has closely studied the issue of change and how tourism destinations adapt to a constantly evolving operating environment. Changes within economic, political, competitive, social/cultural, and technology sectors influence society at large, and impact the broader Reno-Lake Tahoe tourism market.

To help the Reno-Lake Tahoe tourism industry and community to understand and take advantage of the evolving trends in order to remain competitive, SMG Consulting has published its latest white paper, Reno-Lake Tahoe Tourism Industry – Navigating Change.

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Strategy in a Technology World

In SMG’s ongoing commitment to provide productive insights to destination marketers, this paper focuses on exploring the critical relationship between digital technologies and marketing strategy.   The central idea is that confusing or conflating the relationship between digital technologies and marketing strategy is a snare destination marketers should be aware of and avoid.

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How Destinations Can Boost Their Content Marketing in 2014

Learn how to improve your destination’s content marketing efforts with these five proven content strategies.

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After Amgen 2011

Many of California’s destinations have hosted a leg of the Amgen Tour of California. SMG wanted to understand how the event works from a community and tourism promotion perspective.  To get some answers we interviewed three different destinations to get their views on hosting and participating in this world-class cycling event.   Find out their recommendations and takeaways for event marketing in this white paper.

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Killer Apps Every DMO Should Have

Phones have apps that make them more useful, why not DMOs and tourism destinations?  There are numerous destination marketing tools and strategies that enhance performance and productivity. This white paper outlines nine tools, or apps, for destinations and visitor bureaus to consider for improving marketing effectiveness.

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