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Strategy is our passion

SMG Consulting takes a different path through disruptions and ever-changing markets to provide innovative solutions that provide clarity, confidence, and competitive advantage for organizations and leaders looking for new opportunities. 
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The Insight Platform™ Suite of Services

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A modern alternative to traditional planning, the DMO Strategy Framework™ equips destinations with a dynamic, adaptive system for aligning purpose, priorities, and strategic learning.

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The Think Tank Perspective™ blends external foresight with internal alignment, helping leadership teams see challenges differently and unlock new strategic clarity.

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Strategic Edge Micro Courses™ deliver quick, ten-minute lessons that sharpen thinking, challenge assumptions, and help leaders compete through meaning—not metrics.

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Scenario Planning is SMG Consulting’s process for helping destinations anticipate change, challenge assumptions, and design resilient, future-ready strategies.

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Spectrum Research™ reveals the hidden dynamics between residents, visitors, governments, and place—turning complex community insights into clear, actionable strategy.

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CultureShift™ transforms organizational culture into a strategic advantage, empowering teams to break from sameness and lead with creativity, innovation, and purpose.

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Executive Strategy Coaching provides leaders with a confidential space for sharper thinking, deeper insight, and more confident strategic decision-making.

Explore the Strategist’s Library
Get a preview of the powerful insights waiting inside—from AI-driven travel planning to destination reinvention and experience-based strategy.

See what articles are included and how to access the full library.
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SMG Consulting Executive Management Series on Strategy
Complimentary PDF Download
Three essential reads for DMO executives preparing for tomorrow’s challenges. Gain strategic insight designed to help leaders think differently, navigate change, and plan with confidence.

Book Release

Recent Publication 

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Verdin
July 10, 2024

District Marketing Mojo: Carl Ribaudo, SMG Consulting

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Noble Studios
December 20, 2022

Strategic Marketing in Travel and Tourism: Q&A with Carl Ribaudo

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