Don't miss Carl Ribaudo's new book—a collection of his best articles on strategic thinking and tourism strategy. Order your copy today.

Observations: Topography’s Role in Shaping Destination Culture, Appeal, and Strategy.  A Contrast between South Lake Tahoe and Carmel, CA...

FOR IMMEDIATE RELEASE   Tourism Industry Strategist Carl Ribaudo to Deliver Keynote at Association of California Airports Annual...

The Town of Vail, Colorado, Approves Tourism Organization Transition —Vail, Colorado, renowned for its world-class skiing, outdoor...

FOR IMMEDIATE RELEASE SMG Consulting in Conjunction with Nevada's Indian Territory, Develops an Innovative Tourism Strategic Plan South...

Lake Tahoe Truckee Tourism Economy Slows in 2023   June 18, 2024, SOUTH LAKE TAHOE, CA – The Lake Tahoe Truckee Regional Lodging Trend...

Is Being Data-Driven alone Limiting the Effectiveness  of Your Competitive Strategy?    “Once in a while, you get shown the light. In the...

The Politics of Tourism: A Strategic Approach for DMOs   Introduction At no time in recent years has the country been as divided as it is...

Institutional Investors in Tourism Destinations. Some Things to Think About... Institutional investors play a significant role in shaping...

“A smooth sea never made a skilled pirate.” Franklin Delano Roosevelt I hope this finds you well as you settle into the new year. As the...

What Smart DMOs Can Learn From Burning Man By now, many have heard about this past year's Burning Man and the challenges some experienced...

Is it time for DMOs to Rethink SWOT? Almost every DMO nationwide uses a SWOT analysis somewhere in their organization. Be it a strategic...

Why Do a Lot of Tourism Strategic Plans Fall Short? By Carl Ribaudo, President, and Chief Strategist SMG Consulting Why do plans fail?...

Is congestion pricing coming to your destination? It just might be. One of the major fallouts of over-tourism has been the level of...

Hi There! I recorded this quick message for you regard my Strategy Is Not Planning Article series.- Click Here

Greetings! Before the holidays I had the opportunity to be interviewed by Noble Studio in Reno NV. The interview covered a wide range of...

Issue #18 (706 words/3 Minutes) "If you plan, that's a way to guarantee losing. If you do strategy, it gives you the best...

Issue # 17 (893 Words/4 Minutes) Metric Centric Vs. Strategy Centric? Are DMOs Missing the Forest for the Trees? “What we see...

Issue # 16 (955 Words/4 Minutes) Strategy is Not Planning “The real heart of strategy is in the...

SMG Consulting to release "Strategy Matters" Series of Articles for Destination Marketing Organizations (DMOs) I am pleased to announce I...