Strategy on Point

Oct 4, 20215 min read

Five things a DMO should consider by the end of the year

For the last eighteen months, the tourism industry has experienced more changes than in the past decade and the new 2022 year promises to...

Aug 17, 20211 min read

Sometimes you just need one thought for your DMOs next big idea.

Sometimes you need a thought to spur your own —a bit of insight to guide you to your next big idea. One that makes your organization more...

Apr 21, 20215 min read

The Changing Dynamics of Destination Competitiveness Learn to Compete Beyond Traditional Attributes

For years, a tourism destination's competitiveness has been shaped by its attributes. Destinations became known mainly for the primary...

Apr 17, 20214 min read

The Changing Dynamics of Destination Competitiveness

Overview For years, a tourism destination’s competitiveness has been shaped by the hard assets and attributes of that destination....

Apr 17, 20212 min read

Carl Ribaudo, on strategy in the tourism industry

The word strategy is one of the most misunderstood words in the tourism industry marketing lexicon. To start, it is essential to...

Apr 17, 20213 min read

Understanding Trends for Strategic Opportunity

What is a trend? According to Wikipedia, "A trend is an assumed development in the future that will have a long-term and lasting effect...

Apr 16, 20216 min read

The best tool for marketing your destination might just be your culture.

Overview Tourism marketing has gone through a sea change in the last fifteen years. For many destinations, the focal point of the...