For the last eighteen months, the tourism industry has experienced more changes than in the past decade and the new 2022 year promises to...

Sometimes you need a thought to spur your own —a bit of insight to guide you to your next big idea. One that makes your organization more...

For years, a tourism destination's competitiveness has been shaped by its attributes. Destinations became known mainly for the primary...

Overview For years, a tourism destination’s competitiveness has been shaped by the hard assets and attributes of that destination....

The word strategy is one of the most misunderstood words in the tourism industry marketing lexicon. To start, it is essential to...

What is a trend? According to Wikipedia, "A trend is an assumed development in the future that will have a long-term and lasting effect...

Overview Tourism marketing has gone through a sea change in the last fifteen years. For many destinations, the focal point of the...