This study allows you to understand the value of each of your visitor segments. This study provides a baseline revenue assessment of your tourism economy. From this baseline, revenue and other metrics will be monitored over time to better understand the factors influencing your community.

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From baseline assessments of demographics and economics, we can forecast the outcome of alternative marketing scenarios. Forecasting and scenario modeling will help you to develop better marketing strategies. Scenario planning will improve your allocation of limited marketing dollars, allowing you to achieve your destination’s goals more effectively and efficiently. This process allows you to ask “what if” questions about your marketing and destination strategy and understand the economic impact of those decisions. This product includes summary strategic observations and strategy recommendations.

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